If your email does not get delivered, all the effort you have put in creating the content will not matter.
Recently ISP’S have been forced to tighten their filters due to spam concerns. With bad sender reputation, even legitimate and creative email marketing emails may not reach their intended audience.
Anyone with digital marketing knowledge knows that building great digital presence starts with content. With a foundation based on social media, blogs, guest blogging and email marketing, content is a part of digital marketing that will come in different forms. All these forms will help you build a greater presence on the World Wide Web and help your business to grow. However, in order to achieve this, you need to plan for how you will create and publish your content. Without a good plan, your full potential in marketing on the digital platform will not be reached.
Google has been for a long time been the biggest advertiser of choice for both the larger and smaller organizations. This has been mainly because for a long time that was all that was there. But over the years, as more marketers are getting online and more organizations are investing in digital marketing, more and more options are arising.
In this day and age most companies have opted to go online. The world has become a global market. What do you do when the public send feedback about your company that is either positive or negative? With all the information that is out there the public, it is very easy for one to post a comment on your products or services on social media.